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Sources list for BOOK REVIEW OF ADVERTISING THE AMERICAN DREAM AND MARCHAND: Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004The Cost of Advertising Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32 Psychographics Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.e du/research/quotes/Q100.html Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.e du/research/quotes/Q100.html Politics of Advertising ONKVISIT, SAK, and JOHN J. SHAW. "Standardized International Advertising: A Review and Critical Evaluation of the Theoretical and Empirical Evidence." Columbia Journal of World Business 22, 3 (1987): 43-55. Marketing Challenges Sivulka, Juliann. "Historical and Psychological Perspectives of the Erotic Appeal in Advertising." In Sex in Advertising: Perspectives on the Erotic Appeal. Eds, Tom Reichert and Jacqueline Lambiase. London: Lawrence Erlbaum Publishers, 2003. Sex in Advertising More sources on "BOOK REVIEW OF ADVERTISING THE AMERICAN DREAM AND MARCHAND"
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